An actionable strategist, Shannon is skilled at forming the glue between business objectives and successful programs, both through day-to-day execution and the creation and stewardship of effective multidisciplinary teams. Leading with empathy and curiosity, she has a passion for understanding what makes people tick.
Shannon has over two decades in the brand experience and integrated marketing strategy space. Before joining Launch, she worked as an agency brand planner with some of the world's most well-known brands, including Coca-Cola, The Home Depot, Walgreens, Smith & Wesson, and Pergo. Additionally, she owned the global brand strategy for Kids2 with Baby Einstein, Bright Starts, and more. .
As our Executive Director of Brand and Marketing Strategy at Launch, Shannon is helping our clients extend their brand DNA into the digital space to create more revenue growth opportunities for their businesses. She’s heading our new brand and marketing strategy practice for Launch through which we'll provide a new level of integrated marketing methodology for our clients.