If you haven’t heard, Google recently announced that as of April 21st of this year, they will be rewarding mobile-friendly websites with higher search rankings. This will be on a global scale, in all languages, and according to their announcement (which you can read here), they expect it to have “significant impact on [their] search rankings.” They’re encouraging people to check their site’s mobile friendliness by accessing Google’s Mobile-Friendly Test.
To see how it works, I checked a couple of sites, starting with our own which I know is mobile-friendly. In Figure 1, you’ll see how I typed in our site’s address and clicked “analyze.”
In Figure 2, you’ll see our results.
When viewing our site from a mobile phone (Figure 3), you’ll see how Google already notes suitable sites by tagging them “mobile-friendly.”
What this means for companies is that if they have dragged their feet in updating their desktop-only design, then they are going to start seeing their search engine rankings dropping as early as April 21st, giving companies just six more weeks to try to get ahead of the problem.
Concerned about your company's mobile design? Contact us at firstname.lastname@example.org to discuss mobile strategies for your company.