Anatomy
of CX

Interactive Video Experience
Genesys, a leader in omnichannel customer solutions for contact centers, has transformed traditional customer service into personalized customer experiences. Because

Genesys offers a modern, unconventional CX platform, we knew they needed a modern, unconventional experience to showcase how its key features work together to create seamless customer interactions.
We designed, developed and produced an interactive video journey that follows how three travelers use the platform’s services in real world applications to solve their problems. Separated into seven vignettes, each chapter reveals a common customer experience issue and illustrates how one of Genesys’ key features solves it. The chapters also include clickable links to more information about the specific features. 
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