Pardot, Salesforce’s B2B marketing automation software for small to mid-sized businesses came to us to help them train internal sales executives quicker, more cost-effectively and with more engagement.
The usual seminar method was time-consuming, expensive and didn’t represent Salesforce’s fun and engaging persona. The solution, we knew, had to reflect the brand’s innovative, future-focused personality and take the concept of employee training to the next level.
Brainstorming with the Pardot team, we started with an idea for a virtual classroom. Letting employees learn from anywhere eliminated the burden of travel time and expenses.
We provided video scripting, videography, art direction and app development to create a VR learning platform that immerses users in the world of Pardot where they can interact with and learn from instructors, without the constraints of a traditional corporate training.