Today’s furniture shoppers do a lot of inspirational browsing online. Aaron’s knows that even though they carry popular furniture styles in their stores, they’re not top-of-mind when people go searching for decorating ideas. So, to get the attention of the style-savvy, click-and-like crowd, they needed to shake things up.
A New Seat
A social media campaign, creative assets, and a toolkit for a store you think you already know
Aaron’s wanted to start a new conversation with shoppers on social media.
Aaron’s is a leader in the lease-to-own industry. Founded in 1955 and headquartered in Atlanta, the retailer has more than 1,300 stores in the U.S. and Canada.
We created a suite of content that got people talking.
- Brand Design Systems
- Campaign Concept & Development
- Competitive & Industry Research
- Content Planning & Production
- Custom Animation
- Social Media Activation
- Video & Photography
facebook positivity increase
facebook engagement increase
instagram engagement increase
Pull up a chair
Polished, playful visuals (designed to stop shoppers mid-scroll) and clever copy (inviting them to engage) formed the heart of “We’ll make it yours. You make it you.”
To bring the concept to life and give Aaron’s a conversational opener with new audiences, we tapped into personality-based style trends, which we called: The Cozy Dreamers, The Plant Parents, The Gamers, and The Chic Wine’rs.
A toolkit and style guide – complete with additional images and copy options, as well as typeface, color palette, and voice and tone recommendations – ensured the Aaron’s team would be able to evolve the campaign for any needs beyond social media.
Hold onto your seat
Through social posts with animated chairs, we invited shoppers to see different decorating styles come alive with a few well-chosen accessories.
This cozy recliner?Total BFF potential for your favorite throw pillow and blanket. (We’ll make it yours. You make it you.)
HappinessTucking a little baby bud into a brand new pot, then settling into the perfect chair to obsess over watching it grow … #YouMakeItYou
This stunning pink chair?
Just some modern chic sip-back-and-relax style inspo.
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