Tenfold was poised to take the next step in growing their business when they found themselves at a loss for words.
Answering
the Call
Strategy, branding, and a shiny new website to help the people who help people help people
The Ask
Tenfold needed help standing out to prospects in a noisy, evolving tech space.
This Austin, Texas-based software company helps contact center agents in more than 100 countries know all they need to know about who they’re speaking with whenever customers call.
The Answer
We translated their customer service smarts into a refreshingly clear brand identity.
- Brand Identity
- Brand Strategy & Positioning
- Brand Video Production
- Competitive & Industry Research
- Content Strategy & Development
- Customer Research & Journey Mapping
- Motion Graphics
- Website & Mobile Development
Finding their voice
To avoid being dismissed as some sort of vague middleware they needed clear, customer experience-focused branding that would appeal to a variety of buyers. By focusing on Tenfold’s customer service authenticity as our North Star, we helped transform their brand positioning into a jargon-free zone.
Play Video
Motion picture association: We developed an animated video to give audiences an easy-to-consume product pitch. Short and simple, but visually delicious.
Tell us more
We started the project by interviewing Tenfold customers for unfiltered insights about brand personality and values.
Then we conducted our own persona exercises and dove even deeper, researching the customer service technology market and Tenfold’s direct competitors.
As the building blocks for Tenfold’s new voice and tone clicked into place, we were able to reinforce the customer-service friendliness of their product in every element of their branding. Their product and their positioning melded seamlessly.
By the book
The Tenfold brand guide serves as a beautiful, single source of truth. It opens with delivering the Tenfold DNA: we introduce archetypes, brand house, core attributes, mission, vision, values, and personas – all of which feed into the overall brand positioning.
It’s a living document that, not surprisingly, also governs messaging, logo use, typography, color palette, and tone of voice. It covers all the things that drive the brand’s day-to-day interactions.
By the book
The Tenfold brand guide serves as a beautiful, single source of truth. It opens with delivering the Tenfold DNA: we introduce archetypes, brand house, core attributes, mission, vision, values, and personas – all of which feed into the overall brand positioning.
It’s a living document that, not surprisingly, also governs messaging, logo use, typography, color palette, and tone of voice. It covers all the things that drive the brand’s day-to-day interactions.
Site insights
The new website uses customer service language, client testimonials, and role-specific benefits to communicate Tenfold’s unique values. It gives key buyer personas an extremely customer service-friendly user experience.
It all adds up
The ROI calculator we created enables visitors to see exactly how much time Tenfold can save customer care agents on every call – and demonstrates how quickly seconds shaved becomes dollars saved.
I saw the video the team pulled together. Blown away. You and the team have done such amazing work for us. Forever grateful! We are so excited to get the site LAUNCHED!
Dan Sincavage, Tenfold Founder and COO