
Building Audience Confidence Through Persuasive Communication
2014-05-15T18:58:06.000Z in Strategy by Crystal White
Even though the days of snake oil are gone, some companies are being just as manipulative as those mustachioed charlatans.
Which is why, in the digital age, people are more skeptical than ever, and companies must learn how to earn their audience’s trust. In rhetoric, earning an audience’s trust is key to persuasion and must occur early on in the discussion.