Winning at marketing and at life, Terminus helps B2B marketers reach hyper-specific audiences.
Launch and Terminus began their partnership in the Fall of 2015. At the time, Terminus was a fledgling startup, just beginning to make their mark on the Atlanta tech community. Founders Sangram Vajre, Eric Spett and Eric Vaas knew they were on the cusp of something big. It was time to make sure their website was up to the task of supporting their massive ramp up in outbound sales and content marketing.
Terminus is growing rapidly. It is imperative that new recruits realize the spirit and excitement of Terminus's culture. So, we made sure that fun and positivity are infused throughout the website. The Terminus platform is simple to understand and it is powerful. So it is important that marketers are educated on ABM so they can update their process and capitalize on using Terminus to its fullest capacity.
Terminus is the first ABM platform that enables B2B marketers to target best-fit accounts, engage decision makers on their terms, and accelerate marketing and sales pipeline velocity at scale. ABM, meanwhile, is a fast-growing market. According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM "extremely" or "very" important to their overall marketing efforts.