One of Eaton’s largest retail distributors of their Halo lighting product line was preparing to reorganize their product display in lighting aisles. As a strategy for increasing product sales, Eaton wanted to provide recommendations for additional product placement throughout the store, based on research into customer shopping habits.



  • Market analysis & insights
  • Personas (customer)
  • Customer interviews & surveys
  • Journey maps (customer)
  • Stakeholder interviews
  • Workshops
  • Brand strategy

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For this project, Launch partnered with Eaton to recruit participants within the customer profile for an online survey and for in-store shopping observation and interview sessions.

During the shopper observations, we uncovered valuable insights about Eaton’s core buyer personas. Eaton immediately began using our findings to launch a package redesign, highlighting features identified by buyers as important in their decision-making process.

Launch UX and Strategy team members worked together to complete man-on-the-ground research at retail stores which were used for workshopping various customer journeys with Eaton stakeholders. We also completed a journey map for one of the buyer personas in order to help Eaton understand how to better serve the needs of this particular buyer.

Eaton was able to use our findings to approach their key retailer with recommendations for additional aisle placement of their products.



Using the findings from the research, Eaton established a new line which is scheduled to launch in 2018, and they were able to establish product placement in the bulb aisle and packaging for the recessed aisle.


“The team at Launch are amazing to work with. They always bring their "A" team to the table and go above and beyond to not only meet the client's needs, but to deliver the very best end product!”

Kyra Mitchell Lewis Sr. Manager, Content Strategy, Eaton

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