North Highland, a global management consulting firm, asked Launch to help them solve several challenges with their website, particularly the lack of lead conversions.
- UX audit
- Stakeholder interviews
- Information architecture
- UX design & prototyping
- UI design & interaction
- Requirements & recommendations
- Website development (Sitecore)
To determine what was preventing users from converting, we conducted a UX audit, which included stakeholder interviews, an accessibility review, and an evaluation of the user interface compared to commonly-accepted usability principles. Through the UX audit, we were able to determine that key areas of difficulty for users were the navigation, content organization, and visual hierarchy of content. Afterward, we provided North Highland with wireframes and creative comps to illustrate how to solve these problems with our proposed architecture.