Overview

Pardot asked Launch to design and build a self-guided product tour for their customers. Their main goal was to create a tool designed to increase qualified leads by telling an engaging story of their software’s features. We created an interactive tour to warm up prospects who weren’t quite ready to schedule a live demo or speak to a salesperson.

 

Services

  • Content strategy
  • UX design & prototypes
  • Web development
  • UI design & interaction

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Solution

The tour consists of eight tutorials which allow users to input their own data to create and view campaigns, landing pages, and emails through the HTML email builder; score prospects; interact with the lead nurturer; assign leads to sales; utilize the Salesforce connector, and provide closed-loop reporting. Our approach was to recreate key elements of product interactivity: giving users the ability to input their own data, drag and drop items and watch the product work. The tour also includes  Hot Spots and Did You Know featurettes that provide bite-size pieces of product knowledge.

See the Pardot Interactive Tour

 

Results

Increased leads by 75%

“Our team is very pleased and excited with the work Launch did for the interactive tour. They are awesome to work with and we can’t wait to get started on the redesign project with them.”

Bill Reed, Sr Digital Strategist, Salesforce

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