Salesforce Platform wanted to show off a handful of apps, built by internal Salesforce teams, that helped transform their business. They decided to hire Launch to concept a theme and bring those stories to life with an engaging experience.



  • Stakeholder interviews
  • Copywriting
  • UX design & prototypes
  • UI design & interaction
  • Web development

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To flesh out the first eight case studies, we conducted stakeholder interviews to learn how to best frame the story. From there, our creative, product, UX, and development teams worked together with Salesforce product marketers to create an overarching story of innovation. We created a concept of placing these stories visually inside the new Salesforce Tower—adding a level of authenticity and personal engagement with the struggles faced by Salesforce customers and Salesforce employees alike. To make the experience more fun, we included animations and interspersed Salesforce cartoon critters within photo-real architecture scenes–letting customers see “inside Salesforce.”

See Inside Stories in action



Salesforce was so impressed with the Inside Stories project that while it was still in progress, they green-lighted a print version of the asset to be shared with 250,000 Dreamforce attendees.

“Inside Stories is truly one of the most creative, unique and engaging things we have ever created.”

Seema Kumar, VP of Marketing, Salesforce

Our work empowers brands & transforms businesses.

From discovery through implementation, we can help with any phase of your project—or carry it from start to finish.

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